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Svpply is an application that people can use to track the items that they want and to discover new items for their wishlist online. The app lets a user search by keyword or category and then displays a long list of images including the item's price range and how many people want the item on its site. Users can click on an item that interests them, see a description of it, and what store they can purchase the item at. Users can also indicate if they want to buy the item, if they simply want it, if they collect it or if they own it. They can also recommend the item to others via email, Pinterest, Facebook or Twitter. The item's description also shows who it was discovered by and how many other members want it and to how many collections the item has been added. Users can then comment on the item or scroll down to discover other similar items that might peak their interest.

Svpply showcased over 1.3 million products from over 83,000 different stores as of May 2012. The app updates with new finds every 10 minutes. They are based out of New York in the US and a team of 9 employees supported the site as of May 2012. They are supported by a group of investors including Spark Capital, Founder Collective and SV Angel.

Svpply is like Pinterest to a degree, but they allow anyone to join the app and begin using it right away. The site also focuses on items that can be purchased at stores, so things like fashion are really big on their site. Finally there is a ton of volume on their site as far as the number of items which provides members a good experience.

Again, Svpply looks a bit like Pinterest. Items are displayed with three across, and many many more rows. Users can quickly and easily search for something they are looking for and the results that they get will be items that have been discovered by others in the community. Overall, the site is simply designed and simple to navigate.

To register for a Svpply account, users will either need a Facebook or Twitter login. Once synced, users can input their real name, a username, an email address and their password and they will then be all set.

Svpply is free to use for both users and companies who are selling products. Companies are encouraged to post a link to Svpply on their site to generate more buzz and usage, but that is all that is asked of for now. The site is backed by investors.

While the app isn't completely unique, it is a solid tool that people can use to sort their wishlist. It would be recommended towards those who want to organize their closet perhaps or who have an eye for fashion but can never remember where that such and such item was from. For those who like to shop, Svpply can be a good app to add to their collection.

• Community of people discovering the items that they love
• Bookmarklet available so users can track things they love as they come across them
• Bring in over 3,000 new products a day from across the web

Svpply video

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